12
十二月
07

Zune Journey

Zune Journey

大家一定都聽過iPod, 但不見得聽過Zune. Zune是Microsoft推出的一個mp3 player, 長得, 咳…很像iPod, 但這不是重點, 每個人都有不同的喜好, 而且Zune有一些iPod沒有的預設功能, 像是收音機, WiFi分享等等.

剛進入這個網站時畫面一片黑, 但當你把滑鼠移到畫面中間zune的menu button時, 會出現一些不一樣的東西, 會從zune後面跑出一些奇怪的圖騰, 感覺像有一股力量準備被釋放, 當點下任何一個按鈕的時候整個網頁的畫面就會開始改變, 按住滑鼠不放, 你就會以第一人稱的角度不斷的往畫面裡面鑽, 同時周圍的圖騰不斷在變化. 豐富的圖騰只能以新奇兩個字來形容, 有四不像, 藍色大象, 太空人, 彩虹圈, 雲, 有表情的星星等等一堆東西組合成的圖騰, 感覺就像是飛進了一個異想世界.

“The new Zune player has enough animation and interactivity to keep you busy for hours.”

的確, 雖然網站剛開始沒有所謂很正式的產品資訊在裡頭, 但看著不停變化的場景, 豐富的色彩以及堆疊的圖騰, 整個人會沈浸在網站的氛圍裡, 不自覺就會按著滑鼠不放好一陣子, 這正是網站設計者希望帶給大家的感覺, 讓Zune豐富的動畫及互動效果帶你進入異想世界.

現在越來越多品牌似乎慢慢開翹了, 廣告訴求不把產品本身多厲害放在第一位, 而是把該產品可以帶給消費者什麼樣的”生活經驗”為優先, 最明顯的例子就是蘋果電腦, it’s not about the product, but the experience. enjoy.

oh by the way, 網站裡的音樂很棒!!

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7 回應 to “Zune Journey”


  1. 十二月 12, 2007 於 6:38 午後

    真的超漂亮!以後不知道還會往什麼方向發展!(心裡話:其實覺得Zune機身的設計已經不錯看了!)

  2. 2 Ethan
    十二月 12, 2007 於 9:32 午後

    恩, 其實我也覺得zune滿好看的, 螢幕也比iPod大, 而且有我很想要的收音機功能 :)

  3. 十二月 12, 2007 於 9:40 午後

    Guess what? Your blog is amazing! I can’t remember when was the last time i’ve overcome such a good blog that almost all articles/posts were interesting and wouldn’t regret spending my time reading it. I hope you will keep up the great work you are doing here and i can enjoy my everyday read at your blog.

  4. 4 Ethan
    十二月 12, 2007 於 10:54 午後

    Hey I really appreciate your compliment, I’m just try to make every single post worth reading, actually I’m feeding my blog occasionally since sometimes I might be busy on my day job. I’m trying my best to feed up the blog as fast as I can, thanks again for stopping by. have a good day!

  5. 5 yvonnetran
    十二月 14, 2007 於 4:26 am

    too bad i cant ready chinese but ur designs says it all..brilliant colors!!!!

  6. 6 Ethan
    十二月 14, 2007 於 9:34 am

    Hello Yvonne,

    thank you for stopping by, actually those are not my designs, sorry for the misunderstanding, I’m just trying to look for good designs on the Internet and share some of my personal thoughts on those design, in order to share my design experiences with friends and in order to enhance my own ability of art directing. please don’t hesitate to let me know which post of my blog that you’re interested in, I’ll try to translate each post, and I can practice my English, too, hah. ;) cheers

  7. 7 yvonnetran
    十二月 16, 2007 於 9:01 am

    ahhh that’s cool though..i am also doing the same thing..always researching and exploring the new technologies..to also enhance my design skills..btw ur english is GREAT!


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